![]() ![]() With its rapid growth and 2.8% market share in the clothing and apparel market, Nike’s apparel business is categorized as a star in the group. In 2018, Nike had an annual revenue amounting to $36.40bn that was a 6% increase from its $34.35billion revenue in 2017 with a net profit of $1.93bn a 54% decrease from its $4.20bn profit in 2017 according to its annual report (Annual report 2017). Nike has six major business units that include, Footwear, Apparel that sells athletic clothing, and equipment that sells athletic equipment, global brand divisions, converse and corporate. To apply strategy business models and frameworks such as the BCG matrix to real company cases.Īnalyse Nike using BCG Matrix with strategy recommendations.Analyse the various strategic business units in Nike's portfolio and assess which ones are the stars and cash cows generating the most value, or the question marks, and dogs that may need further investment or divesting to achieve a balance of the portfolio.Understand what the BCG (Growth-share) matrix is.By the end of the case, students should be able to:
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